Tuesday, August 13, 2019

Commenting before reading

Annie Reneau at Upworthy is dismayed.  

The Upworthy Facebook page shared a broken link for one of her stories, and the Facebook post got a ton of engagement:

Later in the weekend, however, another share of the article went up, this time with the correct headline, image, and share text. Still no link to the article, though. Anyone who clicked was taken straight to that same 404 error page. 
Guess how many shares and comments that post got before Upworthy got wind of the dead link and took it down.  
More than 2,000 comments. And thousands of shares to other people's Facebook feeds.
The incident does raise an interesting question:  What percentage of the people who comment on an article actually read it?  Is there a way to measure that percentage?

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