Saturday, July 8, 2017

Those wacky aggregators

The New York Times wrote about a lawsuit between Distractify.com and TwentyTwoWords.com, and they had a nice description of all those uplifting/quirky sites that I was writing about the other day.
Indeed, aggregation (or curation — whatever you’d like to call it) of content on other sites is a major driver of reader traffic to many articles, especially in viral content publications. They tend to focus on emerging memes, entertaining social media posts and uplifting stories that can be written up quickly. Publications compete against each other for clicks, which lead to advertising revenue.
I used EliteDaily as the prime example of these sorts of websites, but Distractify and 22Words fall into the same category.  Here's the Times article:
https://nytimes.com/2017/07/06/business/media/distractify-lawsuit-22-words.html